KEYNOTE TOPIC
The Power of Story in Business
Why the leaders who win are the ones who can tell the story — and how to become one of them.
Why This Matters Now
Data convinces. Stories compel. In an era of information overload, the single most powerful competitive advantage a leader, a brand, or an organisation can have is the ability to tell a story that makes people feel something — and then do something.
Mukesh Tyagi has spent his career at the intersection of storytelling and business. As a character actor, he learned how to inhabit a narrative. As a corporate executive, he learned how to sell complex ideas to sceptical audiences. As a television commentator, he learned how to distil complicated reality into compelling, accessible human stories. This talk brings all three together.
What Audiences Walk Away With
- ✓ A framework for constructing compelling business narratives
- ✓ Practical techniques for making data and strategy feel human and urgent
- ✓ Personal storytelling skills that work in boardrooms, sales pitches, and town halls
- ✓ Tools for building a personal brand story that sets you apart
Duration Options
60 minutes90 minutesHalf-day workshop
Best suited for:
Marketing and communications teamsSales conferencesLeadership programmesStartup events